Indoctrination, manipulation and femininity in Francoist press: La Nueva España of Oviedo during the Spanish Civil War and the immediate postwar period (1936-1943)

Abstract

The aim of this research is to examine the discourse and propagandistic formulas which, during the Spanish Civil War and the years inmediately after, dominated the press linked to the Movement when it came to disseminating and consolidating a uniform, manipulable female archetype, which was part of the ideological and National reconstruction projects of the new Francoist regime. In order to approach such aspects, this paper takes as a starting point a contextualisation of Movement press and propaganda during its first years of life, with an introduction to the main object of the study: the newspaper La Nueva España de Oviedo. The analysis of its pages, both of its news and information sections, has provided the basis for a concrete insight into the discursive model and the propagandistic gender patterns promoted by the regime in the journalistic sphere. Lastly, a brief but necessary exposition has been presented, which highlights the parallel following of the patterns dealt with by some of the main newspapers belonging to the Movement in the war and post-war panorama.