Keywords:
argumentation, non-rational persuasion, propaganda, political discourseCopyright (c) 2024 Revista Iberoamericana de Argumentación
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Abstract
The aim of this paper is to ask whether the argumentative use of language can be a resource of non-rational persuasion in propaganda, particularly in political discourse. After briefly characterizing propaganda, its effects and the techniques and resources it employs, some fragments of political speeches will be analyzed in order to identify the use and function of arguments in them. In the course of the study, it will be found that the evaluation of arguments for propaganda purposes requires taking into account both the broader context of the discourse and the way in which the target audience interprets it.
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