Dimensiones discursivas en la apropiación social de innovaciones

Abstract

In this contribution we focus on the study of innovation processes from the point of view of social appropriation of innovations, interpreted as a fundamental condition for the transformation of a proposed innovation in an effective innovation. We maintain that such social appropriation should be considered as a constitutive dimension of innovation processes. Although related to diffusion processes, social appropriation of innovations is not reduced to such processes neither to their degree of acceptance or level of use, but refers to the social discourses in which the meanings attributed to proposed innovations in their realms of diffusion are inscribed. The approach we propose considers these discourses in terms of their practical, representational and axiological dimensions, and takes into account their relationship and mutual influence on changes in discourse concerning innovations.

Keywords: Diffusion of innovations, discourse, effective innovation, proposed innovation, values.