Authorship and Corporatism in the Cinematographic Productions of Ermanno Olmi for the Edison Volta (1953-1961)
Keywords:
Ermanno Olmi, Edison Volta, industrial cinema, author cinema, corporate communication, discourse.Abstract
The Italian film director Ermanno Olmi began his cinematic career in the 1950s making promotional films for the hydroelectric company Edison Volta, where he was employed. Following the theoretical lines proposed by scholars such as Vizenz Hediger, Patrick Vonderau, Thomas Elsaesser, Paola Bonifazio or Elena Mosconi on industrial cinema and Olmi’s first cinematic works, this paper aims to refute some of the theoretical frameworks from which the film production of Edison Volta has been approached. At the same time, this article proposes other tools to investigate the vast but disregarded corpus of industrial cinema.
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References
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